MC
MarketCraft

Three Ways to Work With MarketCraft, and Exactly What Each One Delivers

What arrives in month one, what arrives every month after, and what you hold at 90 days. No bundle you can't name.

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NeuraSignal closed a quarter with 20% year-over-year growth after a year with us, and their CEO posted it himself.

Most agency pricing hides the work. You get a number, a list of channels, and a promise that somebody will be strategic about it.

This page does the opposite. Every line below lands in your hands on a date, and you can hold us to all of it.

Two things to know before you read the numbers

The commitment is 90 days, and we won't run a shorter one. And the founder has to sit in two working sessions in the first month, so if that's not available, neither are we.

Both of those cost us deals. We'd still rather lose them here than in month three.

Foundation

$2,500 a month
For pre-launch and pre-Series A companies with no marketing function, where the founder is the only credible voice the company has.
Month oneA 90-minute working session with your CEO, then the Strategic Narrative: what the company is, the problem it solves, and why now. A Messaging Matrix turning that into the words to use with investors, clinicians and partners. A rebuilt CEO LinkedIn profile.
Every month afterEight posts published on the CEO's profile. Eight company posts built from the same material. All of it syndicated to X. One page on what performed and what that changes.
At 90 days you hold two finished strategy documents and a profile that converts the people who land on it. Plus roughly 50 published posts, and three months of data showing which parts of your story land and which ones die.
Foundation doesn't include Omar's time, a podcast appearance, webinars, a newsletter or a target list. If you need those now, you're starting at Momentum.
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Momentum

$6,500 a month
For companies with revenue or a closed round and a commercial lead in place. The job here isn't explaining yourselves, it's winning a named market.
Everything in Foundation, plus month oneThe Market Blueprint: who buys, in what order, and what has to be true before they will. A Company Social Media Communication Guide. A Thought Leader Brand Strategy for the CEO.
Every month afterA target list of the accounts and people worth knowing, with connection requests going out weekly from the CEO's profile. A commenting plan with drafted comments on posts from the investors, acquirers and clinicians on that list. A LinkedIn newsletter issue. YouTube page work.
Every quarterOne webinar, planned and run start to finish. Board slides showing what marketing produced. An investor deck review.
At 90 days you hold the full document set and a target list that grew every single week. Plus three newsletter issues, one webinar with its recording and attendee list, and slides your CEO can put in front of the board without apologising for them.
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Market Engineering

$13,500 a month
For companies with a category to define or defend, and a commercial team that's big enough to run at it.
Everything in Momentum, plusThe Market Charter, the internal document that governs your market decisions and survives your next marketing hire. A State of MedTech appearance with Omar. Omar himself on a weekly call on your account, every week, for as long as the engagement runs.
As they come upInvestor, acquirer and clinician lists built for the specific conferences you're attending. Lightning-strike planning for announcements, so an FDA clearance or a funding round lands with several pieces built to hit the same day. Not a press release nobody reads.
Every quarterA shareholder update document with the email copy to send it. One HubSpot campaign to your list.
At 90 days you hold everything from the two tiers below, plus a podcast episode with Omar that keeps working long after it airs. And contact lists for your next three conferences, one announcement executed properly, and a shareholder update your board has already read.
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Side by Side

FoundationMomentumMarket Engineering
Monthly$2,500$6,500$13,500
Strategic Narrative and Messaging MatrixYesYesYes
CEO posts published each month888
Company posts each month888
Market BlueprintNoYesYes
Target list, built weeklyNoYesYes
LinkedIn newsletterNoMonthlyMonthly
Webinar, planned and runNoQuarterlyQuarterly
Board slides and investor deck reviewNoQuarterlyQuarterly
Market CharterNoNoYes
State of MedTech appearanceNoNoYes
Omar on a weekly callNoNoYes
Conference contact listsNoNoYes
Announcement lightning strikesNoNoYes
Shareholder update and HubSpot campaignNoNoQuarterly
Documents are yours permanentlyYesYesYes

What This Looks Like When It Works

NeuraSignal builds robotic transcranial doppler ultrasound for stroke detection. Their founder, Robert Hamilton, PhD, came to us with a device the right people hadn't heard of.

2,000+
Newsletter subscribers
50+
New subscribers per edition
12.4%
Peak engagement, against a 3 to 4% industry average
13,000+
Monthly impressions at peak

The audience was named before it was built: neurocritical care physicians, stroke neurologists, neurovascular sonographers, hospital sales leaders, computational neuroengineering researchers, and Morgan Stanley's medtech leadership.

Then Robert posted this himself, and tagged us in it.

"Just closed Q1 with 20% year-over-year growth. This result is 100% a team effort."Robert Hamilton, PhD, Founder and CEO, NeuraSignal

Where the Method Comes From

Market engineering is Bruce Cleveland's framework. He ran product and marketing at Apple and Oracle, then became a founding partner at Wildcat Venture Partners.

He built the framework after watching funded companies with real products die in the gap between shipping and traction. He named that gap the Traction Gap.

His book Market Engineering: Because Markets Don't Engineer Themselves came out in June 2026, and MarketCraft's acknowledged in it.

We're the firm applying it inside medtech, where a badly chosen category can't be pivoted away from.

Quoted Separately, Never Bundled

  • Press release setup and management
  • Landing pages and simple websites
  • Naming for a company, product or clinical trial
  • Logos
  • Market research
  • Presentation decks
  • Brand guidelines
  • Extra social channels
  • Ongoing HubSpot management beyond the quarterly campaign

Keeping these out is what holds the tier prices where they are. Ask and we'll quote it.

Who Should Not Start Here

If your category's settled and your buyers already know where you fit, you don't need market engineering. You need execution.

We'll tell you that on the first call rather than sell you a tier you'll resent by month three.

Questions People Ask on the First Call

Can we move up a tier later?

That's the intended path. Foundation exists so you can start before you've raised, and the documents you've already paid for carry into the next tier rather than getting rebuilt.

Who does the work?

Strategy sits with Omar and Deborah. Execution runs through the team. At Market Engineering, Omar is on your account weekly, and that's the thing the top tier is really buying.

Do we own what you produce?

All of it, permanently, even if you leave. None of it's held hostage to a retainer.

What's the commitment?

90 days. That's the shortest run where the documents exist and the content's had time to prove which parts of your story work.

Start Where You Are

Book a call and we'll tell you which tier fits. Including when the honest answer is none of them.

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